Glenn Stovall

Metrics-Driven Business and Software Design

The Only 3 Numbers That Matter to a Freelancer’s Bottom Line

And 5 Tips to Improve Each One

The end of the year will be here soon. It’s a time to reflect on how the past year went, and plan for the next year. There are three numbers that are the determining factors for your bottom line. By understanding these numbers, you will know what metrics you need to move in order to get the business results you want. By doubling just one of three numbers, you’ll double you revenue, without doubling your workload. So instead of saying “I want to make more money next year”, by the end of this email I want you to say how you plan to make more money next year.

How to Decide Between Squarespace and a Web Designer

You have a new idea you want to explore. Or maybe you are about to open the doors on your new brick and mortar business. Either way, you need a new website. I used to advise clients against “do it yourself website builders”, such as Squarespace, Weebly, and Wix. But in the past few years, the tools have evolved into a solution that is a good fit for a lot of people.So, when should you use a tool like SquareSpace, and when is a professional web designer worth the investment?

5 Ways to Build a $200,000 Consultancy

I recently read an article entitled 5 ways to build a $100 million dollar business. It discusses different business models that vary on the number and size of your customer base. Some businesses work with a few enterprise scale clients, while others work with a larger number of smaller customers. Patrick Mackenzie mentioned on Twitter that “The math here is equally applicable if you are trying to build, say, a $200k a year business”.A $200k/yr consultancy is a goal that seems both attractive and attainable, so I decided try and answer the question “How can you build a $200,000 consultancy?”

Good Copywriters Borrow, Great Copywriters Steal

I’ve spent a lot of time writing this year, and especially this month with the 30 day publishing challenge. Something I have discovered is that writing is not as hard as it looks. You may think that you have to write for inspiration to strike, and if doesn’t, you can complain about “writer’s block”.

Writer’s block just means you aren’t looking heard enough. There is inspiration for copy everywhere. Pablo Picasso always said “Good artists borrow, great artists steal”. When you don’t know what to say about your company or your product, then it’s time to go on a caper and find some messages you can use in your copy.

Yeoman + AngularJS + Foundation: A Modern Front End Setup

With the combination of modern browsers and mobile devices having support for HTML5, CSS3, and new JavaScript APIs, front end development has become a lot more complex and exciting. There has been an explosion of tools as of late, and it can be daunting to know where to get started. Here are the tools and process I use in order to build a new front end application from scratch.

Exactly How I Got My First 500 Subscribers: Announcing a New Case Study and Seminar

Learn The Exact Techniques I Used to Build An Audience From Scratch

Four months ago, I decided to start building an mailing list. I wanted to build new relationships in my field and expand my network. Overtime I built the list to over 500 subscribers. After some conversations, I saw that other people were interested in how I did it. I sat down to write down a case study. I wanted to be as exact and transparent as possible. It got a little out of hand, but at the end I believe I’ve crafted a valuable guide for anyone who wants to start growing their audience.