There is More to Development than "Meeting The Requirements" 

Hi! I'm Glenn Stovall, an engineer living in Athens, GA.I work as the bridge between marketing and engineering departments at software companies to ensure that product and development decisions are driven by business strategy instead of internet hype. Doing so means that development spend is an investment, not an expense. 

What Are You Up To These Days? 

  • I work in marketing for SellerLabs, a company that helps Amazon merchants deliver better customer service and increase sales. I'm the nerd they pay to build automated marketing funnels and stare at analytics dashboards.  
  • I've written a book for independent software developers that shows how to use fixed pricing to increase revenue instead of murdering your effectively hourly rate: Dependable: Deliver Software on Time and Within Budget. 
  • I write letters every week about building valuable software, durable businesses, and genuine marketing strategy.

Hm, Your ideas are intriguing to me and I wish to subscribe to your newsletter.

Drop your email below, and I'll be in touch every Tuesday at 5:00 AM EST.

But Don't Take My Word For It

Here's what others have had to say about working together: 

Zach Alig Proof Industries

Glenn brings solid ideas to the table time and time again. As a result, I rely on him daily to deliver practical solutions for our clients and work server side magic for my front end designs. I learn something every time we talk!

We needed a  specialist with a focus on writing test-supported code to help our in-house team. Glenn was able to step in and translate complex requirements into a seamless interface for us.

Jill Adams Senior Project Manager
Yaw Aning Product Manager

Presenting estimates using the stratigies in Dependable has helped set the tone with our clients. We tried it recently in a proposal we won and already have seen an impact!

Glenn understands my evolving business development needs, and has more than once provided helpful consultation related to marketing and customer discovery, pricing, and competitor analysis. In his consultations, I have found in him a trusted partner and someone who’s made my life as a CEO easier.

Chris Bell CEO/Founder

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