How to Track the 5 Numbers That Define Your Company’s Success
This post orignally appeared on Concordant Solutions. Read why it moved.
Pirate Metrics refers to an the acronym ‘AARRR’, which stands for five metrics used to track the performance of your business online. The five metrics are Acquisition, Activation, Retention, Referrals, and Revenue. By tracking these metrics, you can get a clearer picture of the health of your business, and figure out where you should focus your efforts. The idea was popularized by Dave McClure. These ideas are a framework for how to approach your online business and all of them won’t apply to everyone. Today I’d like to give you an overview of what they are, how to track them, and some ideas on how to improve your performance in each. I hope this will get the gears turning on how to apply them to your business.