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Learn Why is The Middle Plan Always Called The “Best Value”
You may have noticed that on many software as a service pricing pages, they tend to look the same. There are always a few plans, usually 3, and they middle is always the most popular. This isn’t an accident. This is all designed to get the maximum value out of a customer. Let’s take a look at one company’s pricing model and why it is effective.
Reading HackerNews is More Harmful Than You Think
There is an insidious type of content out there on the internet, that is easy to waste time on. It’s what I call “entreporn”, and it isn’t only a waste of time to people, it is actively harmful to aspiring entrepreneurs.
Increase Engagement And Conversions When People Sign Up For Your Email List
When building a mailing list, engagement is highest within the first two to three weeks of the person joining the list. However, these people usually get the same content that everyone else on your list getting. Wouldn’t it be great if you could send them content that was optimized for this situation. That’s what drip email campaigns are for.
Get Better Information From The Same Data
It’s important to track metrics in your business. Tracking metrics means that you can make decisions based on numbers and cold hard facts instead of guessing and gut feelings. But not all metrics are created equal, and not all ways of tracking metrics are creating equal. If you are looking at the wrong numbers, then you could end up making disastrous decisions. Let’s take a look at the best ways to track metrics, and the most important numbers you need to be keeping an eye on.
How One Blog Post Made Me A Loyal Customer
I have recently been working on using Nathan Barry’s app ConvertKit to set up some new email marketing tools, and It wasn’t immediately clear to me how to import users, so I sent him an email asking how to do this. In 15 minutes, I get a response that he had just put this up:
Video: John Saddington Talks About How Blogging Changed His Life
John Saddington gave a talk in February for Transform Athens called “Blogging and your Future”. It was an inspiring talk. I don’t think any talk has gotten me to move to action more so than this one. It was published on Youtube and had a view count way lower than it deserved, so I wanted to share it here:
How Spotify apporaches feature development
This picture from Spotify is a great example of how to look at product iteration. Notice that in the image, Spotify focuses on the core features of the product and delivers on that. What is the core feature of a car? To transport people. It’s not an engine, or a chassis, or anything like that. All of these are features that deal with the form of the car, not it’s purpose. A car solves the problem of getting you where you want to go. So does a skateboard.
What problem is your product trying to solve, and how can you get to a workable prototype as quickly as possible?
There is whole wide world of content publishing outside of blogging
Writing is a powerful tool you can use in your business. Maybe you realize that you should be writing more and using content to help build your business, but you aren’t sure how to start.
People tend to default to ‘blogging’, which isn’t exactly wrong. Blogging is one of the simplest ways to get your content out there. However, blogging is only one tool that is available to you. The issue with focusing on only blogging is that when you only have a hammer, everything starts to look like a nail.
The idea is that you should find alternative channels for your content, and decide which is best for each piece of content you write. Now when I write, I don’t sit down with the intent to write a blog post, I sit down with the intent to create content, and then decide how that content should best be used.
Launch Day is the Day you Switch from Guessing to Learning
In the startup community, a term that is thrown around a lot is “minimum viable product” or MVP for short. It means digging down to the smallest thing that you can launch with. Sometimes an MVP isn’t even a piece of software. It could be using an existing tool such as a spreadsheet or tool like Trello to try a process and see if it even works.