I’ve spent a lot of time writing this year, and especially this month with the 30 day publishing challenge. Something I have discovered is that writing is not as hard as it looks. You may think that you have to write for inspiration to strike, and if doesn’t, you can complain about “writer’s block”.
Writer’s block just means you aren’t looking heard enough. There is inspiration for copy everywhere. Pablo Picasso always said “Good artists borrow, great artists steal”. When you don’t know what to say about your company or your product, then it’s time to go on a caper and find some messages you can use in your copy.