thestove, Author at Glenn Stovall

thestove

Author Archives: thestove

How to Apply Design Principles To Your Marketing Initiatives

I want to review a quote from Mike Monteiro’s book, You’re my Favorite Client: — So let’s look deeper into the design process, with a giant caveat. Every designer claims their own process… But whether you’re working on an agile or a waterfall process (or smartly between the two), all processes break down to some version […]

Win Clients With Robots: Marketing Automation for Consultants

A few weeks back a reader asked: Where should consultants start with marketing automation? I wanted to take a second to answer this. Here’s the challenge consultants face: working to relationships based business. You want to be efficient without being robotic. How can you put systems in place that make you more effective without turning clients off? Most of the times, […]

What Did The Contractor Say to the Consultant?

There are three terms used for a technical service professional, often interchangeably: contractor, freelancer, and consultant. Let’s put a more specific point on it. Contracting… is the closest to employment. As a contractor, you are effectively an employee that doesn’t get benefits or pay payroll taxes. Engagements are often months in length, and 40 hours/week. […]

Salutation Formatting For Nameless Subscribers

It’s a common use case: You want to personalize someone’s email by using their first name. You may try to use a liquid snippet like this: Hey {{ subscriber.first_name | default: “” }}, But there’s a problem. If the first name isn’t set, you end up with this wonky salutation with an awkward space: Hey […]

Breeze Through Your Next Whiteboard Interview

When applying for a development job, especially if it is your first, you may be faced with a horrifying request: Stand up, grab a marker & get ready to code on a whiteboard. No internet. No IDE. Not even a keyboard. Just you & the awkward silence of the interview room. The Case Against Whiteboard […]

Who Do You Serve? Defining Positioning

The first problem any service business needs to solve is deciding who they are going to serve. Being a generalist makes marketing harder. If you’re talking to everyone, you’re talking to no one. Other consultants Philip Morgan and Jonathan Stark advocate for what they call the fool-proof positioning statement: I help $TargetCustomer solve $expensiveProblem. Unlike […]

6 Places You Can Look For RFPs

Are requests for proposals a trap? It’s debatable. Some agencies and consulting make a lot of cash from some large clients. Others spend hours writing proposals and don’t make any progress. If you want to try your hand at winning RFPs, here are some sites you can check out: CommBuys Mirren Ariba Find RFP RFB […]

How To Use Pipedrive to Close More Sales

Many sales conversations go nowhere. It’s frustrating and like it’s a waste of time. How often do you start a conversation with a potential client, only to have them ghost you after two emails? Having a process to follow up and start new discussions helps alleviate this problem. I use Pipedrive to keep track of this, […]

Process Documentation: The First Step to Eliminating Tedious Work

Looking for ways to spend less time doing parts of your job that you hate? You have three options: Eliminate. Delegate. Automate. I’m a minimalist. I like to take a Marie Kondo approach in business and life. Tasks get on out plate more quickly than they get off, and we don’t always stop to reflect […]

How to Trigger a Workflow For Every New Subscriber In Drip

There’s a weird gap in Drip’s functionality: You can’t trigger a workflow or automation rule for all new subscribers. You can trigger rules based on “Submitted a form,” but that doesn’t work for users that are created via import or API. Here’s how you can work around that: Drip Doesn’t Have A Trigger, But Zapier […]

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