thestove

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Freelancing vs. Employment — When to Go Solo and When to Join a Team

Most creatives freelance at some point. Either as extra nights-and-weekends work, filling gaps between jobs, or building your own business. I advocate for learning the basics of doing client work. It gives you immutable job security. If you know how to find clients and profitable work, you’re never unemployed. The ability to fend for yourself provides freedom. At some point, you’ll face […]

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Win Clients With Robots: Marketing Automation for Consultants

A few weeks back a reader asked:  Where should consultants start with marketing automation? I wanted to take a second to answer this. Here’s the challenge consultants face: working to relationships based business. You want to be efficient without being robotic. How can you put systems in place that make you more effective without turning clients off? Most of the times, […]

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What Did The Contractor Say to the Consultant?

There are three terms used for a technical service professional, often interchangeably: contractor, freelancer, and consultant. Let’s put a more specific point on it. Contracting… is the closest to employment. As a contractor, you are effectively an employee that doesn’t get benefits or pay payroll taxes. Engagements are often months in length, and 40 hours/week. […]

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Is Drip A Good Solution For Shopify Stores?

Drip, an email and marketing automation tool, recently launched a redesign and repositioning of their service: Drip’s New Look:   👇👇👇 Drip’s New Message The colors aren’t important. What’s important is how Drip changed its self-image. Here’s the important bit from their new manifesto: At Drip, our focus is on driving consumer sales, not B2B […]

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