Digital Marketing Archives

The Struggle of Marketing To Skeptical Developers

Selling software is an exercise in convincing the buyer that what your software can do is worth the cost, and they can trust you to deliver. It boils down to a comparison; however, when your software is aimed at solving problems for developers, the math gets more complex. Developers buy with time and risk, not […]

What is a Marketing Developer?

When surgery was invented, the job title “surgeon” came with no modifiers. It didn’t matter what needed to come off or go in, you could see the same person. As medicine advanced, the job splintered. More knowledge meant increased complexity which necessitated specialization. Soon you would see one person for your war wounds and a […]

How to Apply Design Principles To Your Marketing Initiatives

I want to review a quote from Mike Monteiro’s book, You’re my Favorite Client: — So let’s look deeper into the design process, with a giant caveat. Every designer claims their own process… But whether you’re working on an agile or a waterfall process (or smartly between the two), all processes break down to some version […]

How to Run Losing Split Tests and Still Win

By showing different variations of a product or feature to segments of your audience, you can quickly learn what works and what doesn’t. There’s a reason that every major tech company such as Google, Apple, Uber, etc. Use split testing as a part of their design and research process. Done correctly, you can learn about […]

How to Share Your Google Analytics With Your Consultant

Providing access to your Google Analytics account can allow consultants to gain insight and help you find better ways to collect data and make smarter decisions within your business. 1.Go to analytics.google.com Log in with your Google account. Do not share your Google account username and password with anyone for any reason. EVER. 2. […]

Using Growth Initiatives To Increase Focus

Is your marketing department allergic to project management? Here’s a strategy that might help you reign in the chaos a little bit: Morphing my vague marketing tasks into discrete, measurable projects: I call them growth initiatives. Others call them experiments, which I don’t use here because when I say that people tend to think “A/B testing”. […]

The Difference Between Marketing and Growth

Marketing and Growth are two terms have different meanings depending on company culture and context. Here’s how I think about the difference: Marketing is the discipline of increasing the number of eyeballs on you. Marketing is focused on lead generation; building email lists, getting people to sign up for free trials, and general brand awareness. […]

How to Write More Analytics Friendly Code

Why Does Tracking Matter? Software built for business should be useful to the consumer and valuable to the company that produces it. To optimize software towards these ends, you need a way to track results. No analytics tool does this out of the box. You can install Google Analytics and see how many monthly visits you […]

How to Hide a Secret Landing Page from Google in WordPress with Yoast SEO

Let’s say you create a special offer for a particular audience, event, or your mailing list. You can “hide” the page by not including it in any navigation, and usually, Google won’t pick it up. However, if you want to be extra sure, you can do so with the Yoast SEO plugin. You only need […]