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Category Archives for "Marketing Automation"

Win Clients With Robots: Marketing Automation for Consultants

A few weeks back a reader asked:  Where should consultants start with marketing automation? I wanted to take a second to answer this. Here’s the challenge consultants face: working to relationships based business. You want to be efficient without being robotic. How can you put systems in place that make you more effective without turning clients off? Most of the times, […]

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12 Ways to Increase Revenue With Drip

Email marketing is so much more than a “weekly newsletter” these days, and with powerful tools available at lower price points, a lot more companies can take advantage of these. My go-to tool is Drip. It has a great balance of affordability, simplicity, and power.  There’s a lot of businesses out there that could gain […]

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How to Change the Confirmation Link Text in Your Drip Welcome Emails

If you are using Drip for your marketing automation, you might want to change the copy on the “Confirm Your Subscription” Link that gets sent when people fill out a form. This link is an important call-to-action, and this little piece of text can have a big impact on your subscription conversion rate. Drip doesn’t […]

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How to Write More Personal Emails to Your List That Get Open and Convert

My Email Marketing Strategy In a Nutshell Email marketing converts better than social media or content marketing. Nathan Barry has a great write up with the numbers. You can build a list by giving people incentives in exchange for their email address, reaching out to them directly, or offering people updates on an as-yet-unreleased new […]

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