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The Good Book Bad Title Book Club

These are a list of books that I recommend often, but always have to follow with “I know what it sounds like, but…”

1. The 4-hour work week by Tim Ferriss

What it sounds like: yet another “lifestyle blogger” teaching you how to be lazy and still profit.

What’s actually in the book: The original lifestyle blogger shows you how to focus on optimization and automation first, and the principal business lesson of decoupling your time from your money. The title is famously born from split testing to come up with the most clickbaity title possible.

2.I Will Teach You to Be Rich by Ramit Sethi

https://www.amazon.com/Will-Teach-You-Be-Rich-ebook/dp/B004WL4BW6/

What it sounds like: A huckster is about to explain how all the other get rich quick schemes out there are bullshit, but he’s about to teach you how to get rich for real… and quick!

What’s in the book: A practical guide on personal finance for twentysomethings. It speaks to a seminal moment: when you are fresh out of college, getting their first salaries and taste of real money. They’re thinking about marriage, mortgages, or multiplying fruitfully one day down the road. How should you set yourself up for success financially?

This book doesn’t teach you to be rich, but it sure shows you how not to be poor.

3.The Millionaire Fastlane — MJ DeMarco

https://www.amazon.com/Millionaire-Fastlane-Crack-Wealth-Lifetime-ebook/dp/B004BDOUAI/

What it sounds like: See above.

What’s it the book: I will Teach You to be Rich would have more fitting here. While it runs you over with Lamborghini metaphors, the message is simple: no one ever got rich working for themselves and stocking away money in a 401k. (called “The millionaire slow lane” in DeMarco’s parlance). Instead, this book shows the way to wealth is the acquiring cash generating assets. A must-read book for any entrepreneur.

4.Winning Through Intimidation by Robert Ringer

What it sounds like: The asshole’s guide to negotiating.

What’s in the book: The decent human’s guide to negotiating with assholes. This one wins for the most misleading title; it is the exact opposite of the contents. Robert, who characterizes himself as a meek turtle throughout the book, discusses how he made sure people didn’t take advantage of him in business deals through rigorous preparation.

5.Talk like TED by Carmine Gallo

What it sounds like: Unlock the secrets of the formulaic 18-minute pseudointellectual spiel so you can go out and “change the world.”

What’s in the book: Ok, it is precisely that. Still, it’s one of the better books on public speaking that I’ve read. If you have better suggestions, I’m all ears.

6.The Magic of Thinking Big by David J. Schwartz

What it sounds like: More Secret-flavored spirituality. Who needs hard work and discipline when you can succeed with feelings?

What’s in the book: A corny but insightful book from the 1950s about how self-image affects our performance is almost everything. Behind the antiquated prose is a ton of specific, tactical advice to help you improve your mindset. No mysticism here. As an example, imagine two freelancers who start the year with two different goals: the first aims to make $50,000 in revenue that year. The second aims to make $150,000. What would they do differently? Which one would you rather be?

Recommended Reading for June 2017

Watch the Hands, Not the Cards — The Magic of Megabrew

AB InBev is buying up craft breweries with increasing velocity, and not for the reasons you think. Chris Herron, an owner of Athens brewery Creature Comforts, explores the motivations behind these buyouts. As a current brewmaster and former Miller employee, Chris provides in-depth business insights into the world of big beer.

Why Walking Helps Us Think 

“How vain it is to sit down to write when you have not stood up to live!” Working in the tech industry means hours at your screens. If we aren’t, we may feel like we aren’t productive. This article flips that line of thinking on its head and should you need it, motivation to get off your ass once in a while.

Fundamentals of the Jobs-To-Be-Done Theory

Is it just me, or does the term “Jobs to be done” get thrown around a lot these days? This brief article is the first one where JTBD “clicked” for me. It comes was recommended by a project manager colleague, and based on his design direction, I feel like there must be something to this theory.

How to Drink Wine

Want to sound more knowledgeable when you’re out for dinner? This article serves as a needle that breaks the snobbish membrane of wine tasting and teaches the fundamentals in an easy-to-digest manner.

Unicorn Free is dead! Long live Stacking the Bricks!

This title makes zero sense out of context, doesn’t it? Amy Hoy, founder of 30×500, marketing her products on her site: Unicorn free. Amy is an advocate of bootstrapped businesses that solve real business problems, as opposed to funding-bloated Silicon Valley unicorns with no business model. The phrase “stacking the bricks” refers to the idea that you build businesses by getting small wins one after another. But this article is about a website rebranding. Amy and her business partner Alex took a very deliberate approach to building a new content-focused website that eschews the chronological blog format. I love this idea, and I plan on doing something similar in the future. 12 ways to make money w/ Drip was just the beginning.