How to Use First Names With a Fall Back (Drip Quick Tip)

You probably have different methods of adding users to your list. Or maybe you are testing whether or not asking for a first name affects conversion rates. Either way, there are situations when you want to use the first name if you have it and have a fallback if you don’t. Here’s a quick code snippet you can use:

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<p>&lt;code&gt;{% unless subscriber.first_name == null %}Hi {{ subscriber.first_name }},{% else %}Heya,{% endunless %}<br />

 


Shout out to Kai Davis for sharing this technique with me.

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