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The Struggle of Marketing To Skeptical Developers

Selling software is an exercise in convincing the buyer that what your software can do is worth the cost, and they can trust you to deliver. It boils down to a comparison; however, when your software is aimed at solving problems for developers, the math gets more complex.  Developers buy with time and risk, not […]

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What’s The Best Publishing Cadence?

If you’re starting a new blog or other publishing habits, how often should you be publishing?  My recommendation is to publish regularly, and as frequently as you can manage it.  The most frequent I’ve seen by individuals is daily. Seth Godin is famous for his daily blog, which has over 7,000 posts and counting. Seth […]

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How to Choose Your Blogging Platform

There are more tools and channels for publishing content online than ever before, but getting started is also more daunting than ever. It’s because of the paradox of choice. Heightened anxiety caused by more choices leads to analysis paralysis. Tools should be used to enable your work, not deter you from it. If you want […]

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