The end of the year will be here soon. It’s a time to reflect on how the past year went, and plan for the next year. Three numbers determine your bottom line. By understanding these numbers, you will know what metrics you need to move to get the business results you want. By doubling just one of three numbers, you’ll double your revenue, without increasing your workload. So instead of saying, “I want to make more money next year”, by the end of this email I want you to say how you plan to make more money next year.
When a freelancer submits a proposal, they will often only include one offer. They will set the deliverable, and the price, and throw their proposal over the wall. When you do this, you give the client a binary option: Hire you or don’t.
By giving the client a few different options, you are changing the conversation into one that is more likely to end with the client hiring you.