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12 Ways to Increase Revenue With Drip

Email marketing is so much more than a “weekly newsletter” these days, and with powerful tools available at lower price points, a lot more companies can take advantage of these.

My go-to tool is Drip. It has a great balance of affordability, simplicity, and power.  There’s a lot of businesses out there that could gain a lot of value from Drip, but it’s hard to see exactly how it would benefit them.

Here are the core features of Drip, and how they can be used to build evergreen revenue generating systems into your marketing websites, eCommerce platforms, and SaaS applications.

The Basics: Email

Drip has the standard functionality of simple email marketing systems of yore: You can create opt-in forms, and people can opt-in to your mailing lists. Once they are there, you can send broadcast emails to them periodically.

The Not-So-Basic: Marketing Automation Core Components

  • You can add tags and custom fields to all of your subscribers. In this regard, it’s helpful to think of Drip as more of a customer database and less of a mailing list. Read Drip’s documentation here: Overview of tags, events, and custom fields
  • You can use this data to break subscribers into segments. This way if you want a broadcast to go out to a particular subset of your users, you can do that.
  • You can also individualize emails with personalization. Drip allows you to insert variables and if/else statements into emails. Drip users the Liquid Templating Engine, so it’s almost as robust as Ruby.
  • You can trigger events with automation rules.
  • Drip comes with a ton of integrations. View the whole list of integrations here. 
  • You can combine all of these easily with workflows.
  • To take it further, Drip provides a Javascript library and a REST API. If you can’t do something with Drip out of the box, you can write code that does it for you.

How Can You Make Money With These Features?

1. Evergreen Launches

Instead of getting a one-time burst of revenue, you can set up launches that run again and again.

2. Increase Conversions with Free Trial Workflows

Send onboarding messages that educate and empower your user, thus increasing conversions.

3. Recover Lost Revenue With Dunning Emails

Richard Felix of Stunning has some fantastic Dunning email templates you can use. 

4. Gather Insight Using Cancellation Surveys

Groove uses this simple technique to increase Customer exit survey responses by 785%

5. Nurture Leads With Email Courses

Use these email courses to provide value to your users, attract subscribers, and eventually pitch them on your products or services. 

6. Personalize Your Calls-To-Action

Everyone is different, why are you marketing to them the same? Tailor your calls-to-action based on what you know about the user. 

7. Use Product Specific Lead Scores to Trigger Behavior Based Pitches.

Instead of pitching all of your products to everyone at once, only pitch certain products to people when it’s relevant.

8. Personalize Your Marketing Pages

Use customer data to personalize your marketing page or application.

9. Discover Your Most Profitable Segments

Get business intelligence on which segments of your audience are the most profitable.

10. Automate Your Webinars

Run automated webinar and event sequences.

11. Integrate with Your CRM

Increase the efficiency and accuracy of your high-touch sales by integrating with your CRM and sharing data.

12. Recover Lost Revenue (again) With Cart Abandonment Emails.

Recover lost sales with cart abandonment campaigns.

How to Increment a Custom Field In Drip

Let’s say you want to keep count of how many times a user performs a certain action in Drip, how can you do that?

Drip doesn’t support this feature natively, but it’s easy to implement. Here’s an example using a rule that counts the number of times a user completed a particular event:

Check out the value tag:

{{ products_created | default: 0 | plus:1 }}

We’re using the Liquid tags with filters in this example. Let’s break it down.

First, you set a variable:

{{ products_created }}

Of course, saying products_created = products_created isn’t very useful, so we want to use a filter to change the data that is output. In this case, we want to say:

products_created = products_created + 1

Which in liquid looks like this:

{{ products_created | plus: 1 }}

This would be fine if we always knew that products_created would be set. We can make this tag more robust by adding an additional filter to set a default to ‘0’ for those cases.

{{ products_created | default: 0 | plus: 1 }}

Using this snippet, you can increment fields in drip.

Integrating Calendly with Drip

I hate playing the back-and-forth “what times works for you?” game when it comes time to book a meeting. As a one-person shop, I’d rather spend my time providing value to clients and taking care of more important matters than spend time negotiating appointment times.

I use Calendly to make booking appointments easier. I can send people a link to my calendar, and they can pick a time that works for them. This technique also gives off an air of professionalism when dealing with potential clients.

A prospect requesting 1-on-1 time is a huge buying signal. As a consultant, these are the people that I want on my mailing list.

It would be awkward to ask the person you are meeting with to join a mailing list, so instead I combine a Drip opt-in form with my Calendly. Doing so allows me to create “Book an appointment with me” opt-ins on my site.

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How to Use First Names With a Fall Back (Drip Quick Tip)

You probably have different methods of adding users to your list. Or maybe you are testing whether or not asking for a first name affects conversion rates. Either way, there are situations when you want to use the first name if you have it and have a fallback if you don’t. Here’s a quick code snippet you can use:

<code>{% unless subscriber.first_name == null %}Hi {{ subscriber.first_name }},{% else %}Heya,{% endunless %}


Shout out to Kai Davis for sharing this technique with me.

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How to Change the Confirmation Link Text in Your Drip Welcome Emails

If you are using Drip for your marketing automation, you might want to change the copy on the “Confirm Your Subscription” Link that gets sent when people fill out a form. This link is an important call-to-action, and this little piece of text can have a big impact on your subscription conversion rate. Drip doesn’t make it clear how to change this copy, but it is possible.

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