If you are using Drip for your marketing automation, you might want to change the copy on the “Confirm Your Subscription” Link that gets sent when people fill out a form. This link is an important call-to-action, and this little piece of text can have a big impact on your subscription conversion rate. Drip doesn’t make it clear how to change this copy, but it is possible.
Email marketing converts better than social media or content marketing. Nathan Barry has a great write up with the numbers. You can build a list by giving people incentives in exchange for their email address, reaching out to them directly, or offering people updates on an as-yet-unreleased new product. But once you have built that list, how do you write emails that people on that list will want to read?