People have probably told you that two things every business should be doing is generating content and building a list. The problem with this advice is that it usually comes wit no “how” or a “why”. Writing content as a marketing strategy is a slow burn with abstract benefits. But a solid strategy can bring in more customers, help you build relationships, and help you position yourself as an expert to others. And writing content that does this is not as hard as it looks.
One of the scary factors of creating a content strategy is that publishing consistently is valuable, but that requires a commitment. When you don’t knowwhat to write about, how to write about it, or how to get readers, it’s easy to feel overwhelmed. Here’s my 9-step process I use to generate content; A Roadmap you can use to start mapping out your content strategy.