Why is speed important?
One of the most common recurring conversations I had with startup founders was how to get products and features out the door faster. Typically, all is running smoothly until it’s time to actually push your work out into the wild. People want to buy the poster that says “move fast and break things”, but they end up not doing the former, causing more of the latter. One of my core tenants in Dependable was to help move projects forward by making sure everyone checks egos at the door and gets out of their own way.
Fear is the project killer.
So why is moving fast important? When put on the spot recently, I blurted out “because life is short and we’re all going to die one day.” I thought I should try to collect my thoughts and phrase it in a less morbid fashion.
And to be clear, I am not an advocate of the “move fast and break things” mantra. Facebook lived by it & paid it no mind when they broke things like their interface, their trust among their users, the news media, or American democracy writ large. Moving fast without caring about destination or side effects isn’t speed, it’s haste and recklessness. It’s careening down the highway at 100mph, instead of picking the route to your destination with the quickest route and finding ways to cut out stops along the way.
So don’t be hasty, and don’t be reckless. But be quick, and be aggressive.